My name is Gino De Pasquale.
For the past 23 years I have been the co-founder and CEO of one of Australia’s most successful mainstream advertising and marketing agencies – De Pasquale Advertising.
In early 2009 after much deliberation I sold a majority of my interest in the agency to a locally funded advertising and communications group. The agency is know called Gallery De Pasquale (www.gdpgroup.com.au ).
In 2008 I also co-founded a Social Media and Word of Mouth marketing company called dp dialogue ( www.dpdialogue.com.au) which is doing extremely well.
dp dialogue is introducing marketers and Brands to the new, exciting, fast paced world of peer to peer recommendations and community engagement marketing.
And now I am excited about working with Jacob and the GCORP team in complementing my business and life skills with the Corporate Warrior Training System program.
During my advertising hiatus, I have been invited by various CEO’s and CMO’s to work alongside them and add some CLARITY to their current business situation.
To put it simply, I act as a 3rd party advisor who has little to gain from any decision other than report on what I see as the right path for the company to grow and prosper. Usually it has been to either confirm or add value to the existing strategic process, or explore future opportunities.
I believe my success to date has been because of my ability to see things clearly.
The ability to identify the true value in a product/service or people.
To create certainty around what makes your brand unique and special as far as the customer is concerned.
